An important message from Fitness Show B2B:

Due to the escalation of COVID-19 globally, Reed Exhibitions has today announced that the next edition of Fitness Show B2B will now take place on 30 April & 1 May 2021.

Following our earlier announcement regarding the postponement of Fitness Show B2B and in line with Australian government regulations, the team at Reed Exhibitions Australia has been working closely with you, our customers, as well as the venue and our contractors to identify the most suitable new dates.

Initially, we were optimistic that The Fitness Show B2B would run later this year and our principle focus was on ensuring that any new dates were ideally positioned to support all our customers in capitalising on a more positive return to trading.  The dates that were given to us did not meet these criteria and so we have made the difficult decision not to run the event this year.

We appreciate that this is disappointing news, however we can now look ahead to the 2021 edition with more certainty. 

We will continue to do our utmost to help all our customers, partners and attendees to prepare for the next edition, and we will ensure that the industry stays connected during this time.

Although The Fitness Show B2B will not take place in 2020, we are firmly focused on delivering positive business and networking opportunities to Australia’s vibrant fitness community at our consumer-focused event The Fitness Show, which will take place from 25 - 27 September 2020 at ICC Sydney, Darling Harbour and from 24 - 25 October 2020 at Melbourne Convention & Exhibition Centre.

We once again thank all of our exhibitors, visitors and partners for their patience and support during this challenging time, and we look forward to The Fitness Show B2B returning next year with an even stronger event.

If you have any questions regarding The Fitness Show B2B, please contact your Account Manager, who will be happy to help with your queries.

Fitness Show B2B 2020 Exhibitor Manual

Welcome! This online manual contains essential information you need to ensure your exhibiting experience with us runs smoothly. Please take the time to read the manual and complete all relevant tasks. If you have any questions with your preparations please feel free to contact the team or pass along any feedback to your Account Manager. 


Exhibitors are targeted by companies claiming to be, or work with event organisers. They use our branding and may appear to be genuine. In the past this has included selling exhibitors directory listings, hotel bookings and visitor/attendee data. 

Exhibitors need to be vigilant, read the small print, inform their teams about the risk of scams and check with their organiser if they receive anything they are not expecting or are unsure of.

Examples of such scam includes companies like Event Fair, Data Verlag, Expo Guide (Mexico) and International Fairs Directory (Portugal) targeting exhibitors with their misleading directory services. Unsuspecting exhibitors who sign and return the form are then contracted into a three-year, non-retractable agreement, which could cost the exhibitor a significant amount of money. 

Click here for a sample letter. This is just one example, what you may recieve can look different, so be vigilant